A discussion in the Fuel Cell & Hydrogen Network group of LinkedIn has
been started yesterday in which a member asked IdaTech for their margin in
selling, installing and maintaining remote back up power systems for
telecom transmitting station. Making generalizations is principally
difficult, but in my opinion, how much margin IdaTech is gaining with its
remote back up power systems is soley their business. And we should leave
it to the discretion of the IdaTech shareholders and the individual
engagement of the IdaTech personnel, who are performing a pioneering job
not only for the fuel cell industry, but for all of us.

This should be applauded and not be criticized.

Who of us would have asked Nokia for their profit in the sales of their
first cellular phones in 1985? At that time the company was making
most of their revenue on rubber boots. Hardly anyone is familiar with this kind of fact.

And who of us would have asked Google for their profit on their first
search engine in 1998? The New York Times ran a story in 2002 whose
headline preserved the prevalent view that Google is still short of ideas
to make money: "Googles Toughest Search Is for a Business Model".
Good for those, who had invested in the Google Inc., only a small company at that time.

The IdaTech`s of today, luckily there are a handful of additional innovative fuel cell system
companies around, are the Google`s of tomorrow.
If we only let them do their pioneering work, which is hard enough and
which I highly appreciated. 

Background information:

Base stations for mobile telephony

Mobile telephony is commonplace around the world. This wireless technology relies upon an extensive network of fixed antennas, or base stations, relaying information with radiofrequency (RF) signals. According to the latest available figures (2006) from World Health Organisation, over 1.4 million base stations exist worldwide and the number is increasing significantly with the introduction of third generation technology. Their back up power systems are normally diesel engines, driving AC or DC generators to charge batteries.

IdaTech plc (AIM: IDA), headquarter: Bend, Oregon, USA

Founded in 1996, IdaTech designs, develops, and manufactures extended run backup power fuel cell products for telecommunications and other critical applications. These field proven systems are clean, reliable, low maintenance solutions that are deployed worldwide, providing critical backup power to grid-connected and remote sites.

IdaTech’s Fuel Cell products utilize advanced proton exchange membrane (PEM) technology that can be fueled either by hydrogen directly or by generating hydrogen onsite and on demand from HydroPlus, a methanol and water liquid fuel, using IdaTech’s proprietary fuel reformer.

The company offers 250W, 3kW and 5kW fuel cell products that provide solutions for applications requiring 100W to 15kW of backup power generation. In addition to the wide range of power outputs, the systems provide clean, dependable power generation with minimal noise, vibrations and emissions.

Ida Tech`s slogan: Power For The Long Run

Ida Tech was exhibiting at the Hannover Fair from 2001 – 2008